New Government Contracting Services
Proposal Response & Capture Support – RFPs, RFIs, IDIQ and Teaming Support for Government Contracts, Growth and B2G Marketing
Win Government Work. Reduce Indirect Spending. Scale Your Pipeline.
KME.digital now offers unique, cost-effective, expert services in support of growth, capture and solicitation bid response efforts, for go-to-market B2G sales teams, proposal shops and small businesses. A unified government marketing, communications and proposal response agency, targeting Federal, SLED and Non-Profit public sector opportunities.
Government work represents durable, valuable and repeatable growth opportunities to thousands of businesses, particularly emerging, smaller and set-aside firms the government is targeting for increased participation and contract spending. Industry analysts are positive concerning continued and increased spending in the public sector, in some contrast to economic challenges among other B2B and B2C industry sectors.
Instantly accelerate, enrich and deliver high-quality, compliant and competitive-differentiated content and proposal responses to active program solicitations, pre-RFP/RFI/RFQ requests, IDIQs/GWACs, OTAs, agency-based marketing and sales initiatives, plus teaming (as a Prime or subcontractor) and employee recruitment efforts.
Led and advised by government contracting and growth experts, plus a blended, full-spectrum bid response and communications team and relationship network, the following focused or integrated services are offered at affordable rates, with appropriate NDA/OCI controls:
- Capture and Proposal Response Strategy – from simple to the more complex opportunities and teaming scenarios, fully aligned to sales, marketing, market intelligence and the Shipley BD Method. Whether offering products, services or combinations.
- Solutioning Support and Expertise – blending industry, agency and corporate assets and innovative capabilities with unique strengths, differentiators, proof points and basis-of-estimate (BOE) strategies meeting price-to-win (PTW) goals. Demo/application/media production and development supporting BD/Sales, Capture and Solutioning. Clearable staff.
- Creative Media – compliant, accessible, award-winning graphics and multimedia for proposal responses, demos, sales, marketing and community engagement.
- Embedded Marketing – our very unique, embedded process and “B2G Win Taxonomy” across all services for optimizing all digital and print content, media, emails, advertising and communications for market research, events, marketplace positioning, search, social, industry and influencer presence
In our hands-on experience, only the largest contractors successfully include this scope of bid response capabilities, many do not integrate these efficiently across pipeline and campaign workstreams, and most do not embed current B2G marketing principles at all, nor train GovCon sales staff on this. Smaller and set-aside contractors are challenged to compete and afford SMEs, consultants or vendors across all these critical solicitation domains.
We have calculated a target ROI for this bid team model, based on direct experience. For example, we can target a $10M TCV solicitation with an average $300K capture budget, supplementing a company’s core employee capture, proposal and communications team with a lower cost, more diversified pool of flexible agency talent. This can yield 40% additional hours of expert, optimized growth labor to apply, across many SME domains, assets and automated tools. Core skills include:
- Management Volume (Program/Project Management, all disciplines)
- IT Governance and Enterprise Solution Architectures
- Digital Strategy & Transformation
- Content & Data Governance, Management & Analytics
- UI/UX/CX/GenAI
- Cybersecurity (IT/OT/hybrid); Zero Trust
- Web/Application Development (SDLC, Agile, DevSecOps)
- Datacenter and Network Infrastructure, Cloud Services
- Business Process and Automation
- Multimedia Production
- Homeland Security, DoD and Civilian Federal Agencies
- Proposal and Copy Development – high quality, original, informed, compelling text and graphics supporting Win Themes, the Solution, customer requirements and expectations for the response, supporting outreach and knowledge-sharing.
The result is a far more comprehensive, responsive, and innovative bid submission, with significant additional modern marketing input and outcomes otherwise unavailable from the company, avoiding significant additional external costs. This also enables the company to significantly scale its pipeline efforts, to address more high PWin opportunities, faster, and aligned with the Shipley GovCon BD methodology – a game-changer for small to mid-sized government contractors and vendors.
KME.digital has the expertise, skills and proof points for GovCons to find and win work, as a Prime, subcontractor or vendor – at a price point far more effective, with better ROI, than most corporate “Proposal Shops” or “Proposal Consultants”. Our SMEs have helped many contractors win government work, from small and mid-sized GovCon firms and vendors, to the largest systems integrators, management consultants and enterprise software companies.
Contact our government procurement SMEs immediately to discuss your government contracting, proposal, growth and marketing needs, procurement schedules and opportunity pipeline goals. Together we can think big, start small, and scale smart.