At first glance, digital marketing may seem subjective—after all, what resonates with one customer may not resonate with another. Yet determining your business’s success online calls for metrics, and internet marketing services have objective measurements
Machine learning (ML) and artificial intelligence (AI) are revolutionizing how businesses measure the success of their online marketing campaigns. Since most of the proverbial buyer’s journey now occurs online, web analytics are more critical than
When Google sunsets the perennially popular Universal Analytics (UA) on July 1, 2023, it will mark the end of an era. UA has been the go-to website analytics platform since 2012, after all. Yet a
KME.digital is building our data intelligence services to benefit growing businesses and brands, economic development and growth investment. Combined with market research, audience surveys and networking insight (generated via WestXDC.com), our digital social intelligence analysis
Web analytics tools can help companies of all sizes boost their website traffic, track their users’ behavior, and optimize their online presence. Now, some applications are available for a fee-based subscription while others come in
Google applies core web vitals—including each page’s loading speed and ease of navigation—to measure users’ experiences with websites. It then factors those scores into its rankings in search results. Thus, you have good reason to
Recent changes in the digital marketing industry have had a major impact on search engine optimization (SEO) strategies. For instance, post-omicron consumer buying behaviors have boosted “near me”-type searches and conversion rates between local shoppers
Your website is usually the first interaction consumers have with your business, and it should be designed to keep casual browsers engaged and encourage them to contact you. Ideally, a consumer should land on your
