The government contracting business development, sales, and pursuit method was a generally understood set of communication and research tactics prior to the COVID-19 virus. We know – we were there along with you “before COVID.”
Marketing to the government is difficult, by design. The taxpayer’s money must be spent very carefully. Working through acquisition strategy, market research, bid preparation – government procurement teams need to maintain objectivity and compliance alignment,
Quick #GovCon note: Reviews are coming in fast and furious on the beta.sam.gov upgrade from FedBizopps – not all good. This is where the Federal government posts all department, agency and office procurements and acquisition
Most GovCon companies understand there’s a good deal of marketing and branding necessary, to set the market space and attract attention from both the Government and Primes doing market research, looking for your goods and
The Federal government contractor’s community (a.k.a. GovCon) has been maturing the process and tools used to develop, find and win more government leads and contracts for a very long time. The Govcon capture management process
GovCon Business Development 101 – Digital #B2G Marketing You’re on a Business Development (BD) team, at FedEngineerIT (“FedEng”, made up, obviously, or insert your own name), a Fed/State/Local GovCon with 5-10,000 employees (or lots more!).
KME.digital announces the availability of a 3-Part whitepaper entitled “Strategies for Business Marketing to Government in the Digital Age“, to assist our Washington DC, Virginia and Maryland-area #govcon community with B2G digital marketing – particularly
The expansive economy is both a result of and an opportunity for federal government contractors and vendors, whether seeking direct sales or contracts with the government, or a place on a Prime team or existing
Does your website help you sell to the government? Local/municipal, city, county, state or Federal? Does it speak that language – your language, as a government contractor in sales, marketing, BD or capture? It probably
Designing website and online applications has always considered user needs, working habits and usability concerns – at least once the Internet eCommerce sites got active, and the so-called “customer experience” (CX) became a clear, measured
