Generating leads in government contracting requires just as much, if not more, creativity as B2B opportunities. Indeed, GovCon businesses that target audiences only when needs arise miss opportunities to get their foot in the door.
Google alone processes over 8.6 billion searches daily, offering businesses countless opportunities to reach their audiences. Yet search engines must perceive business websites as credible and relevant to appear at the top of a search
Given the wave of AI advancements announced during 2023, we can expect further breakthroughs in the coming year that will impact numerous industries. In B2G marketing, for example, AI has the potential to foster more
At first glance, digital marketing may seem subjective—after all, what resonates with one customer may not resonate with another. Yet determining your business’s success online calls for metrics, and internet marketing services have objective measurements
Machine learning (ML) and artificial intelligence (AI) are revolutionizing how businesses measure the success of their online marketing campaigns. Since most of the proverbial buyer’s journey now occurs online, web analytics are more critical than
Users in today’s competitive social media landscape receive a barrage of product options and information. Many brands fail to connect with an audience because of this content overload, becoming lost in the noise. Nevertheless, a
As artificial intelligence and AI-powered tools like ChatGPT prove their utility in daily workplace operations, their potential to revolutionize the Government Contracting (GovCon) sphere will grow more apparent. ChatGPT is an AI-powered large language model
While the global economy remains in a state of flux, so too must organizations’ marketing strategies. Doing so requires the willingness to change tactics and keep ahead of competitors while continuing to reach potential customers.
As we head into 2023, uncertainty abounds for our industry. Even now that mid-term elections are largely settled, we must ask: where and how much will the government be spending? What new executive orders can
Like many, the challenges presented this year have pushed our team to rethink and improve the way we do business. We are thrilled to announce that KME.digital has received the 2020 Innovation Award at the Greater Reston Chamber
